Counterfeit shoesHow to Start Selling Micro-Merchant Putian Shoes? Guide to Selling Strategy

Counterfeit shoesHow to Start Selling Micro-Merchant Putian Shoes? Guide to Selling Strategy， 

**How to Start Selling WeChat Business of Putian Shoes**

Introduction

In the era of digital marketing and social media, opportunities to start a business are endless. One such business model is the sale of shoes through WeChat business. Particularly, Putian shoes in China have gained immense popularity for their quality and value for money. This article will guide you on how to get started with selling Putian shoes through WeChat.

Step 1: Research and Understanding

Before you delve into any business, research is paramount. Identify the demand for Putian shoes in your target market and understand the competition. Find out what makes Putian shoes stand out and what your potential customers are looking for in a shoe. Understanding the quality, materials, and craftsmanship of Putian shoes will help you communicate their value effectively.

Step 2: Source Quality Products

Contact reliable suppliers in Putian to source your shoes. Ensure that you negotiate fair prices and agree on terms of payment and delivery. It's essential to have a good understanding of the products you are selling, so visiting the production facilities is an added advantage. Quality photos and detailed product descriptions will be crucial in attracting customers on WeChat.

Step 3: Establish Your WeChat Presence

Create a professional WeChat account and build your brand identity. Use a catchy username, profile picture, and cover photo that reflect your brand's values and products. Start following relevant hashtags and groups to engage with potential customers and understand their needs better. Use stories, moments, and live videos to showcase your products and attract attention.

Step 4: Market Your Products

Utilize all available marketing tools on WeChat. Share your products on Moments, engage with users in comments, and run promotional campaigns. You can also explore influencer marketing by collaborating with local influencers who share your passion for fashion and sneakers. Use stories and videos to showcase the unique features of Putian shoes and showcase how they can enhance one's lifestyle.

Step 5: Customer Service and Relationship Management

Excellent customer service is essential in building trust and brand loyalty. Be responsive to inquiries and address any concerns promptly. Offer after-sales support like size exchanges or returns if necessary. Use WeChat's built-in features like tags and labels to manage your customer relationships effectively. Regularly interact with your customers to understand their needs better and gather feedback to improve your offerings.

Conclusion

Starting a WeChat business selling Putian shoes is a profitable venture, but it requires research, dedication, and patience. Focus on building trust with your customers, showcase the unique features of Putian shoes, and offer excellent customer service to grow your business. With time, you can expand your product line, add more suppliers, and build a successful shoe business on WeChat.